A large follower count does not always mean a high-quality audience. The most important factors are geography, age, interests, engagement, and authenticity.
For Italian iGaming campaigns, check whether the creator actually reaches the right Italian audience rather than simply having a large international following. Age is also important, especially for regulated and age-sensitive products.
Spend propensity should be treated carefully: lifestyle content or engagement alone cannot prove that followers are likely to make a purchase or deposit. Previous conversion data and controlled campaign tests provide stronger evidence.
Brands should request recent native analytics showing audience geography, age, reach, and engagement before approving a creator.
It is also worth checking for unusual follower growth, suspicious engagement patterns, or audiences that do not match the creator"s claimed market.
Ultimately, the best influencer is not necessarily the one with the most followers, but the one with a relevant, authentic, and actionable audience.